With the goal of leaving a positive impact on a society where childhood obesity is on the rise due to excessive sugar consumption, Alianza de Alimentos launches its new brand: La Molienda, a firm commitment to healthier nutrition for Peruvian children and families.

La Molienda presents an innovative line of healthy cereals, made with low sugar content, highly nutritious ingredients such as legumes and Andean grains, and fortified with iron and vitamins. Unlike many products on the market, most of its presentations do not feature octagons, making them an excellent option for parents who want to take care of their children’s daily nutrition without sacrificing flavor.
It is known that in Peru, approximately 38% of children suffer from obesity. Therefore, the company has reaffirmed its commitment to Peruvian nutrition by creating a real, tasty, and affordable alternative that helps families address this problem through their daily diet.

La Molienda’s packaging features illustrations of endangered Peruvian animals, such as the Andean cat, the pink dolphin, the spectacled bear, and the yellow-tailed woolly monkey. Each one tells the story of these animals, highlighting their importance in the ecosystem and the need for their conservation. Through these packages, the company seeks to raise awareness among families about the threat these creatures face and encourage reflection on recycling and environmental protection, making each purchase a step toward a more sustainable future and the preservation of our biodiversity.

These cereals are available in fun and delicious shapes: balls, rings, and flakes. They are also offered in two sizes: personal (18 grams) and family (120 grams), ideal for packing into a lunchbox or sharing at home.
With La Molienda, choosing healthy has never been so easy and delicious. A new way to nourish the future starts today!

Armejo Yepez Group Press